In this eye-opening book, renowned economist and bestselling author Tyler Cowen explains that phenomenon: High earners are taking ever more advantage of machine intelligence in data analysis and achieving ever-better results. Nearly every business sector relies less and less on manual labor, and this fact is forever changing the world of work and wages. A steady, secure life somewhere in the middle—average—is over. With The Great Stagnation, Cowen explained why median wages stagnated over the last four decades; in Average Is Over he reveals the essential nature of the new economy, identifies the best path forward for workers and entrepreneurs, and provides readers with actionable advice to make the most of the new economic landscape.
It is a challenging and sober must-read but ultimately exciting, good news. This book description does almost everything right. It quickly establishes the author credentials, it immediately states the huge social question it addresses, and it does so in a way that creates an emotional reaction from the reader—questions of equality are highly emotionally charged. It then spends two short paragraphs laying out the context of the debate over economic equality, and then tells you exactly what the book will tell you, without giving its thesis away.
This description almost forces you to read this book. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
This description is bad because—based just on this description—the book seems somewhat bland and boring. And who cares that he likes rap? What does that matter to me, the reader? But you would never know this from comparing the descriptions. Short descriptions are great, but this is too short to even tell me what the book says.
This is an example of overselling, without doing it right. In no place does this description connect the reader to the issues in the book in a way that is engaging or compelling. It is not meant to summarize your book. So many authors want to put everything about their book in this section. It is an advertisement.
Think of it like a trailer for your book. It is designed to make people want to read your book. You want them to take action and buy it.
How to Write for Magazines: An Inside-the-Business Blueprint for Writing Success - Kindle edition by Robert Earle Howells. Download it once and read it on your. Write and Publish Your Business Book in 90 Days | taught by Monica Miller Inside The Author's Blueprint Summer Bootcamp, you will learn how you CAN be introduce to incredible people to help you be a successful author and writer! and been published in magazines that position me as the go-to expert in my field.
Even better, use words that evoke an emotion on the part of the reader. On average, Amazon Bestsellers have descriptions that are about words long. Most descriptions are broken up into two paragraphs, but some are kept at one, and some run to three. Keep the writing simple. Use short, clear sentences. This will probably be obvious to you, but the book description should always be in a third person objective voice, and never your author voice.
It is always written as someone else describing your book. I see this all the time, and all it does is make the book and the author immediately look inferior. The only place a comparison makes sense is if you are quoting a very reputable source that makes the comparison itself. The reality is that the author is often the worst person to write their own book description.
If this is the case, we recommend either asking a friend to help, or going to a professional editor or even better—a professional copywriter—for assistance. Download our Publishing Guide and answer 7 critical questions to see if you're ready to become a published author and dominate your field. Hook The first sentence should be something that will grab your desired reader and make them take notice. Pain Once you have their attention, then clearly describe the current pain they are in. Pleasure Then tell them what the book does to help them solve for this pain. Legitimacy This is simply about letting the reader know why they should listen to you, why you are the authority and the expert that they need to hear from.
Open Loop You state the problem or question your book addresses, you show that you solve or answer it, but you also leave a small key piece out. There are three things that make this good.
It has a great first sentence: Tim immediately tells you why this book matters to you—because you can stop waiting for retirement. Tim then makes specific promises about the information in the book, both about things that have happened, and things it will teach you. It makes you want to read more: After the contrast of the big broad goal and the specific information, at the very least, any reader is going to keep going into the reviews and other information.
Three things make this good: Everyone knows that mission statements are BS, but how many people say this out loud? By doing so it takes a stand and engages the potential reader immediately. We tend to advocate staying away from buzzwords in your book description, but in some cases—especially business books—the right use of them can work. This is an example of where they work. Clear pain and benefit: Simple Writing Keep the writing simple.
Write as the Publisher, Not the Author This will probably be obvious to you, but the book description should always be in a third person objective voice, and never your author voice. Publish your book in Also, this book is aimed for people who are thinking about starting a business and have no idea what they might want to do VERY superficial coverage of concepts He also makes many sweeping statements guaranteeing success, all of which end with exclamations: Long story short, if you haven't graduated high school and want to start a business, this book is for you!
I'm not a huge avid reader but became quite interested in this title as I would like to start my own small business and was really looking for a decent guide rather than some search engine results.
This can also go in the hook. Kindle Edition Verified Purchase. I haven't finished the book, but so far it's worth it! This is the top-selling book blueprint of all time. Highlight the parts that reveal the purpose of your organization, and you'll be ready for step two.
The book was a very easy read and kept my attention throughout the entire book which is often times seemingly difficult to do. I was pleased with the content and ideas it provided on starting a small business, and found the information to be very helpful. As mentioned, I have been tossing the idea around for a long time on starting a business and after reading the book, have a new set of great ideas as well as ways to go about getting it off the ground.
I really found it helpful and beneficial to my future endeavors and am happy to have read the book. I received this item free or at a discounted price in exchange for an honest and unbiased review. This book is great for someone who is just starting out and wants an outline of all of the basics from getting funding, taxes as well as cool marketing ideas. Each information that I have known in this book is a total package! I love how everything is explained because it became an easy read on a reader's side. No wonder, this is such a perfect book. Along with all of this fantastic information, is financial advice for keeping your personal and business finances safe.
This book really is a wealth of knowledge and I would highly recommend it. One person found this helpful. A few weeks ago, some friends and I have decided to create and put in road a soap business. We saw that there were a market opportunity in that field and we wanted and had the resources to cover it.
Since that moment, we have needed some advisers that could tell us if we were doing things correctly. That is why, when I saw this book at a great discount price I really had no doubts of buying it. This is a short but excellent book. Perhaps, I read it in just a few hours but, the fact is that it has been helpful. This book has a lot of small tips that have assisted us developing our business in a better way. I am a small business owner who had officially been in business for 10 months.
I started from scratch on marketing, putting products together The only thing I know is the products I make and they are great! So I saw this ebook on small business and so far it has made me change the way I do business. I haven't finished the book, but so far it's worth it! I was given a discount for my honest opinikn.
I have been running a crochet business for a few months now but I'm getting low sales. Because of this, i decided to look for books and other references to help me find out what i have been ding wrong. I think i was not able to properly plan when i was starting out with the business. I find this book very helpful because it helped me understand my mistakes.
Now i can start correcting them and hopefully my sales will increase. I'm eager to see the outcome! This book presents many ideas to start a business. Helps you organize your ideas and make a market analysis in which many factors influence, as our business idea, the market to which it is addressed, competition, our goals It is fine, but I think that might have been a little more specific in parts and spread a little ideas.
I bought this ebook in a promotion at a discounted price in exchange for giving an unbiased opinion about it in a review. See all 22 reviews. Most recent customer reviews. While not wholly incorrect. Published 1 year ago. Published on June 29, Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway. Set up a giveaway.
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