However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.
Lists with This Book. Ayse Akcal rated it really liked it Apr 30, If you would like to replace it with a different purchasing option please remove the current eBook option from your cart. I would particularly applaud the extensive coverage of the cultural aspects of marketing strategies in multiple chapters. When you click on a Sponsored Product ad, you will be taken to an Amazon detail page where you can learn more about the product and purchase it.
This item is not currently available. This item is Non-Returnable. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day.
It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings.
He has co-authored over 80 papers in journals and conferences, as well as three books. I have used this book and found it to be very cohesive; students will find the text comprehensive and easy to follow. These authors have done an excellent job of developing a framework that admiringly integrates both these perspectives.
The practical examples that effectively illustrate the concepts are impressive, as is the breadth of industries covered in the discussions and the way each chapter provides a rich collection of concepts and strategies. I would particularly applaud the extensive coverage of the cultural aspects of marketing strategies in multiple chapters.
This book is a must for all aspiring managers, who want to meet international marketing challenges successfully, in a rapidly evolving business context. In addition, introductory chapters such as those on trade, culture, and marketing research provide students with an excellent foundation for understanding the managerial issues that follow.
International Marketing: Strategy and Theory [Sak Onkvisit, John Shaw] on uduxezepyk.cf *FREE* shipping on qualifying offers. Marketing is a universal activity. International Marketing: Strategy and Theory [John Shaw, Sak Onkvisit] on uduxezepyk.cf *FREE* shipping on qualifying offers. Marketing is a universal activity.
Finally, recent research results, coupled with current real world examples and end-of-chapter cases, provide ample material for in-class discussion. Overall, this is an excellent text that keeps getting better with each new edition.
Copies on shelf at Devonshire Library Buxton. Barcode Shelfmark Loan type Status X Details Statement of responsibility: Sak Onkvisit and John J.
Includes bibliographical references and index. Nature of International Marketing: Challenges and Opportunities 2. Trade Theories and Economic Cooperation 3.